Vox Cinemas’ parent company is Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the region. Their new format is called ICE Theatre, for immersive cinema experience. According to the companies ICE Theatre was developed to meet growing demand from customers for immersive experiences in cinema. With an exceptional film line-up for 2019 that will see more than 20 blockbusters secured in ICE IMMERSIVE® technology, VOX Cinemas will operate the very first international rollout of this premium technology in its cinemas. ICE VOX is the broadest, most international gaming conference on the planet. From regulation to marketing and advertising, for all gaming types and levels of seniority, ICE VOX brings you a platform to debate, learn, and be inspired to take your business to the next level.
The ICE Totally Gaming expo at London’s ExCeL is the largest exhibition of its kind in the UK, and brings together global players in the B2B gaming industry.
Ice Immersive Vox Mod
The ICE Totally Gaming expo at London’s ExCeL is the largest exhibition of its kind in the UK, and brings together global players in the B2B gaming industry. However, the ICE Vox conference element is a relatively new part of the 3-day event.
SXS were brought on board to ensure that this year’s conference ran completely smoothly, and we provided full production support. This included some creative solutions such as:
- ‘Room within a room’ conference space construction
- ‘Silent’ conferencing space
- Immersive spaces including projection mapped walls and overhead video panels
- LED ‘flower’ pillars for sponsor content placement
Of course, we also provided rock-solid traditional production support with LED video screens, audio systems, and stage lighting for 3x conference spaces and a bar area.
Ice Immersive Vox Map
The result was a hugely successful conference that ICE are looking to expand for next year.